Whether you’re coaching under-8s football, leading a beginners’ running group, or stepping into a new sport altogether, one constant remains: parents and volunteers can make or break your session’s success. Working in harmony with these individuals is key to creating thriving teams and positive sporting experiences for all ages. But how can you get everyone pulling in the same direction?
In this guide, we’ll tackle some of the most common questions coaches face when it comes to managing parent relationships and leveraging volunteer support – and we’ll do it without the jargon.
Why are parents and volunteers crucial to coaching success?
For kids’ sports, parents are often their child’s first and most consistent coach. When they understand your approach and values, they’re more likely to reinforce positivity at home -and get their child back for next week’s session with a smile.
Volunteers, whether they’re helping with cones or coordinating matchday logistics, can massively reduce your workload, helping prevent burnout and burnout’s close cousin: last-minute panic.
How do you get parents onside early in the season?
Starting how you mean to go on builds long-term trust. Here’s how:
- Host a short welcome meeting or video call at the start of the season outlining your coaching philosophy, expectations, and what their child can look forward to.
- Use simple, consistent communication channels – whether it’s WhatsApp, email, or an app like Teamer or Spond.
- Be transparent about challenges and successes. If a session didn’t go as planned, it’s okay to say so! Parents appreciate honesty – it builds your credibility.
How can I manage difficult parent behaviours?
We’ve all encountered the sideline expert or overly involved parent. The key is setting expectations early and sticking to them. Try these tips:
- Create and share a Code of Conduct for parents and carers.
- Gently redirect unhelpful sideline shouting by explaining how encouragement supports confidence
- Set up private channels for tricky conversations – the pitchside isn’t the place for policy debates.
What if I don’t have enough volunteers?
You’re not alone. Recruiting volunteers can feel like another job atop your already-packed week. Here’s how to do it smarter, not harder:
- Start small. Ask for one-off help at events rather than big, ongoing commitments.
- Be specific. “Can you help set up cones at 9:45?” is more effective than, “Any volunteers?”
- Celebrate their impact. Public thank-yous in newsletters or a post-training clap mean more than you think.
And if you’re feeling stretched yourself, this guide from Australia on avoiding volunteer burnout is a must-read.
How do I create meaningful roles for volunteers?
Not every volunteer wants to coach — and that’s okay. Here are ways they can support your sessions:
- Admin roles like registrations, uniforms, or transport coordination.
- Club communication: newsletters, social media, or website updates.
- Fundraising and sponsorship leads — great for parents with work connections or marketing experience.
Give them clear tasks, a chance to contribute ideas, and check in regularly. Volunteers who feel valued stick around longer.
How can I build a community around my team or club?
Teams that feel like families tend to thrive on and off the pitch. Here’s how to foster that positive energy:
- Build in socials like end-of-season BBQs or informal coffee catchups after training.
- Share stories and wins on a club bulletin board, WhatsApp group, or Instagram feed.
- Invite parents and adult players into decision-making when appropriate — shared ownership builds loyalty.
What if I’m just not a “people person”?
Not every coach thrives on chitchat — and that’s okay. But communication, even in small ways, goes a long way. A quick post-session thank you, a WhatsApp check-in with a new volunteer, or a smiling nod to parents on arrival can build rapport without draining you.
You might also benefit from reading this piece on building rapport from Mind Tools — full of practical conversation starters and empathy tips.
Final Thoughts
When you work with parents and volunteers instead of around them, the results are measurable: happier players, better sessions, and more support for you. Start small. Be consistent. And don’t underestimate the power of a simple “thank you.”
Want more coaching support? Check out Working with Parents in Sport.
So whether you’re mentoring mini rugby stars or helping adults find joy in sport again, remember: you don’t have to do it all alone. Parents and volunteers can be your biggest allies — when you invite them in the right way.
